why is this logo so appealing?
>>299446
cause we all have arms.
>>299447
Oh yeah, that must be it
There's just something about simple industrial logos in borders.
>>299447
You couldn't really do much unless you got arms: https://www.youtube.com/watch?v=AgYGywnB_e0
The background shape of parallelogram mimics the shape of the type. The slope on A and the imaginary slope between two rightmost points of the stroke on S.
>>299461
perfect
>>299446
probably because you're american
>text as a logo
Symbolic ones are best.
>>299827
found the child
what font is that
>>299446
The curve of the A and the upper-left corner of the outline shape are very nicely coordinated. The kerning of the letters and their subtle slant is also great.
>>299501
this
>>299461
the slight lean of the letters + the way the border is completely straight around it is driving me up the goddamn wall
>>299461
>that lightning spark between L and T
fucking great
>>299827
>>300168
You have yet no clue son.
>>299446
Because it is a very good logo. BG shape fits the letters like a glove. Letter weight balance is perfect. TM mark solution is ace. This is what I call a top tier logo. Hater who desperately try to copy the timeless minimalist style, will hate this.
>>300107
This too.
>>300384
My invoices beg to differ, pops