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Uber Redesign

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Thread replies: 17
Thread images: 6

File: Uber.jpg (37KB, 780x439px) Image search: [Google]
Uber.jpg
37KB, 780x439px
So Uber did their redesign a few months ago.

What are your guys thoughts?

As a non /gd/ what is the design for the geometrics known as, and is there somewhere I can get wallpapers like that (laptop size). I like the patterns but can only find phone size.

Initially, I was not a fan, but it has grown on me a lot; I think it is more of a brand than the U which was just a letter
>>
>>298480
never liked it, the lines look like something i would only add for my process. Colours don't communicate automotive to me.

Design aside, they changed their brand identity too much too early, they were only really accepted for a year prior so it's a weird time to shake things up
>>
First logo is better
>>
>>298539
First logo is ugly, but the second one doesn't make much sense.
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>>298539
not sure if better but the first one seems like an app for a doctor or something. second one i guess symbolizes a car coming to you through some curved streets? i kinda liked the simple concept if that was the case but the execution not so much.
>>
first logo looks like an ouya, i like the second one.
>>
I always thought the first one was trying to emulate a car brand insignia sort of thing.

The second one just instinctively looks, to me, as if it's related to technology, gadgets, the INTERNET and circuits.

Overall, not happy with it.
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File: uber.png (580KB, 439x439px) Image search: [Google]
uber.png
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wow that was really hard!
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File: uber.png (107KB, 1133x439px) Image search: [Google]
uber.png
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>>298661
na, the new branding is already established.

they need a pathway forward.
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File: lfdslkjfdslkjfds.jpg (69KB, 936x948px) Image search: [Google]
lfdslkjfdslkjfds.jpg
69KB, 936x948px
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File: lfdslkjfdslkjfds.jpg (69KB, 926x926px) Image search: [Google]
lfdslkjfdslkjfds.jpg
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>>298681
ftfy
>>
It's fantastic. Visual languages are the way forward
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>>298673
why the fuck didn't they
>>
>>298681
>>298682
Gross
>>
How could they fuck this up
>>
Mondblowongly shit.
>>
They suck

Also why not a ΓΌ or is that too fucking obvious
Thread posts: 17
Thread images: 6


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