How could other typefaces even compete?

>>292140

For sans-serif I gravitate towards the following families: Swiss, Gotham, Futura, Humanst.

I find Arial an Helvetica slightly less imposing.

Mind you this would be for logo design/large format, I don't do a bunch of page layout.

It was originally named Neue Haas Grotesk and it was rapidly licensed by Linotype and renamed Helvetica, being similar to the Latin adjective for Switzerland, Helvetia. The font name was changed to Helvetica in 1960.
Not only was the name changed, but some features were lost to time, too. Ever wonder why the capital R in Helvetica looks so fucking dumb?

So where's the original? Here:
http://www.fontbureau.com/nhg/

I get you're trying to provoke a reaction, but to anyone reading who really thinks nothing can compete with Helvetica; of course they can.

Helvetica can be gorgeous and has it's purpose, but there are times when a different typeface would serve much better.

File: WTF-01.jpg (741KB, 1275x1650px) Image search: [Google]

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Proxima Nova.

>>292618
i wish
normies ruined it too

>>292162
basically this.

It's not a one size fit all typeface despite how common it is

>>292618
poor man's gotham

>>292652
i used to think so too, but only in isolation do they seem similar. put them side by side and you'll see they are very different. different purposes.

>>292652
>>292664
I like Proxima Nova so much since it is the perfect combination of humanist and geometric, making it so versatile.

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Arial here
Helvetica a bitch

>>292789
kill yourself idiot

>>292140
roboto condensed xdddddd