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Anyone know the name of this effect? I sometimes see it in Motion

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Anyone know the name of this effect? I sometimes see it in Motion Graphics. When you use the shape of an object to transition into another?
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what effect?
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>>286153
The one on the image.
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>>286155
The only effect on the image is Duotone in the upper half of the image.
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A similar technique in film-making would be called a (Visual) Match-Cut. Don't know if that helps.
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>>286157
Thank you guys!
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>>286157
>>286159
https://www.youtube.com/watch?v=oz49vQwSoTE
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Isn't this just 2 layers with pictures of same size and form and a simple moving mask?
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>>286151
It's called the secret "put things that look similar next to each other" technique handed down through generations of indian master graphic-designers
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