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These always crack me up, post the worst logo construction guidelines

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Thread replies: 80
Thread images: 20

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These always crack me up, post the worst logo construction guidelines bullshit images you can find, let's have a thread about them!
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>>283947
The whole article was fucking hilarious, I still haven't laughed that much since. It was a guy who posted here sometimes if I remember correctly, shame he had to take it down.
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>>283963
Jezus fucking Christ
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>>283963
no fucking way
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The bullshit construction lines is one of those memes that's older than you think
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What are you guys finding so confusing about these?

Like the Dell one, it's actually funny that you losers think there's something wrong with it. Even funnier that you think it's funny. The fucking irony of all ironies.

It's just a diagram that lets you reproduce the logo. It's not meant to wow you. These have been made since before your parents were born.

Stick to drawing shitty logos with photoshop for your family and friends and ease off on patronizing the pros over shit you don't even understand lol
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>>284038
Get off your high horse - every professional knows that best design is as little design as possible.
Of course the DELL guide is supposed to give you clear instructions on how to replicate it, but it could be simplified so fucking much it isn't even funny.
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>>284038
I hate to use this but
>It's 2016
Who needs to recreate a logo when you have the vector format available?
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>>284043
Somebody has to draw that vector file. It's done based on measurements, not eyeballing it in MS paint.

Once again, these are not made to wow you. These don't even apply to you, they're not meant for the end user copying and pasting the vector file. They're limited to the style guides laying out the identity. You will never have to worry about this shit because you're just a photoshop doodler.
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>>284041
These are design diagrams. Their only job is to give you the necessary measurements. That means giving you each measurement. Not "muh minimalism, I heard about it in an Apple commercial"

I know amateurs like you pay very little attention to detail and go with an attitude of "fuck it, close enough" but if you start simplifying the diagram down to "all these stems are probably the same thickness, let's not mark them separately" you've fucked up.

If you look at the Dell one, it has various different line thicknesses. Each one of them needs to be clearly marked. Otherwise you're guessing. You're simply just a fucking idiot.
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>>284049
>amateurs like you
Why do you really really want to make it clear that everyone else is an amateur/"photoshop doodler" except you?

> but if you start simplifying the diagram down to "all these stems are probably the same thickness, let's not mark them separately"
I never implied that. The problem is that like you said, "it has various line thicknesses that need to be clearly marked".
Whoever (re)designed that logo could've put more thought into it, so there wouldn't be so much variation in the first place.

>hurrrr simple is bad! i'm a contrarian with fresh complex 2deep4u ideas, minimalism is gay :D
Get raped. I know amateurs like you, photoshop doodlers, you're simply just a fucking idiot.
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>>284050
Holy fuck you're an idiot. Study why there might be different line widths there and how it has nothing to do with minimalism or lack thereof lmao. Get back to me in a few years when you start to grasp it. By then you might understand why every sentence you write gives away the fact that you don't understand what you're talking about.
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Is this the autism containment thread ?
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>>284051
have you fucking worked a DAY in the field?
You have literally no idea what you're talking about, and this is coming from someone who's been on the field for 10+ years
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>>284047
>Somebody has to draw that vector file. It's done based on measurements, not eyeballing it in MS paint.
It's already drawn you idiot. In which situation would somebody need to recreate an already existing vector logo?
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>>284059
metalworkers with legacy systems maybe

if you need a 80 x 10 meter hueg solid aluminium logo to the roof of your corporate tower, the cutter systems sure as hell aren't gonna accept SVG files or shit

not that you couldn't convert, but I guess CNC/CAD guys rather insert the commands manually
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>>284062
That seems like a pretty fringe application to be putting these logo construction images in every logo presentation
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>>284035
amazing but look at >>283908 those lines and angles mean fucking nothing because the shape itself is a mess and thus making those guidelines useless, that's what this thread is about
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>>284063
true, but we don't know where >>283963 even got that image from

it's gay anyway
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PhotoShop kiddies laughing at things they don't understand. This thread delivers.
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>>284063
It's not a fringe application at all. Look, I understand your experience at this is firmly from the point of view of somebody doodling logos on raster format in PS, but in the real world when a pro creates a logo and an identity system a lot of thought goes into it and needs to be technically reproducible in the real world, beyond your shitty psd file.

Say a company wants their logo as a flower plantation in front of their HQ. Or painted on a sidewalk. You can't just copy paste some pros work at that point, you have to construct it. And at that point you crack open the identity manual that breaks down the construction of the logo, which FYI is not intended for you, it was never aimed at being seen by you, a useless amateur photoshop doodler.
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I feel like people are misinterpreting the construction lines.

It's not like they went in with the thought of all these bullshit lines to provide some obscure meaning to every stroke.
It's more about the proportions and relationships to the other elements.

Or at least that's what it seems like to me. Didn't really read most of the thread, so I could be wrong.
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>>284091
No idea why people are ripping into you. I hear of these guides for the first time now but what you say makes perfect sense to me.
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>>284091
> And at that point you crack open the identity manual that breaks down the construction of the logo
holy shit are you seriously this dense?
Everyone understands this, but the problem is that the construction of the logo is shit in the first place.

This logo has clear and retard-proof construction lines too. It still doesn't change the fact that it's shit, and like the DELL logo, NEEDLESSLY COMPLICATED
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>>284091
First of all, would you stop with the projecting? I actually have a paid job as a designer. I somehow doubt if I could say the same from you.

Second of all, you're wrong. If this was meant for someone to recreate this logo in flowers (or some other equally bullshit situation where they couldn't just use the vector data), then they don't nearly have enough information to do that. The red logo would have the same exact angles.

These things are just used to rationalize the design to clients and/or the general public. Don't act like these have any practical use.
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>>283947
>>283948
Did anyone get screencaps of the whole post? I regret not taking screencaps when I first saw it, but I didn't expect it to be removed.
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>>284260
http://imgur.com/mNHqDLU
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>>284317
What an absolute idiot. Imagine having to work with this guy.
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>>284318
why you triggered?
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This image right here is currently trending on Dribbble. It gets all the love you can think of and all the nice comments "Haha that's cool", "ecks dee". Some client will eventually see it and think to himself "Damn, he's such a pro. He clearly knows what he's doing with that 2D geometry. I'll hire him." Does it rustle your jimmies, /gd/?
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>>284368
But this is good.
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>>284409
>>284368
american airlines shitty rip-off but still better than 80% of /gd/.
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>>284368

why exactly is it supposed to rustle my jimmies?
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>>284171

I can see that. in your opinion, when do you think its an appropriate time to use the Fibonacci series? I've got a certificate in website design and I'm one semester shy of getting an associates in commercial arts so I"m not a pro but I've never used it. I think its a cool concept and can appreciate pulling from something that has been around forever but ive just never used it.
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Most of guys dont really uses guidelines. They made lot of shit and before they invent a fictitious guidelines.
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>>284038
So much this.
Have you faggots heard of grids before?
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>>284318
Wtf nigger that was hilarious
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>>284502
From one edge lord to another. Stay underage.
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>>284421
Because amateurs on /gd/ are irrationally against this procedure.
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>>284424
You can use the golden ratio in almost any shape. Doesnt have to be a spiral.
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>>284041
>>284043
>>284059
>>284063
>>284181

Like a few people have already said, a properly made construction guideline image has its use for some people. Sure, many of those constructions images are bullshit and should be laughed at like OP's bunny or kangaroo or whatever, but you are retarded for laughing at a properly made construction image like the Dell's one.

Quickly looking at the Dell's image it has every measurement or implied geometry constraint shown visually that I'd need to draw it in a CAD environment of my choice without a single line or arc being unconstrained to another geometry or construction geometry by symmetry, measurement or angle. If I'm not being clear: I wouldn't have to guess where or what to draw because it is fully defined.

A properly made construction image is more valuable to a CAD software user than any kind of vector file because drawing the logo from scratch takes a few minutes and making it from scratch makes it a lot more useful in the software. Importing a vector file to a CAD software is entirely possible but jesus fuck is it a sorry piece of shit in the system.


I'm a mechanical designer in a company that manufactures production lines for sheet metal forming and pretty often the customers want their logo stamped or embossed on their product and this means producing a punch and a die with electric discharge machining or milling. Usually they have a DXF or DWG file of their logo but it's not rare for me to have to produce the logo based on their construction image.

The bad thing about these construction images is that often the designers that made them didn't put them to the test. I cannot reproduce the logo properly if you don't give me all of the measurements or constraints to existing geometries or construction geometries. Sure I can reproduce the image with more than sufficient accuracy but I know it won't be exactly the same and that triggers my autism. So, thank you Dell, for making one properly.
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So many people, who need to get over themselves. Dudes! You no rocket scientist or neurosurgeons...
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>>284410
In what universe is this an AA ripoff? Because it too has an eagle? Do you even consider the meaning of the words you type before you click "post", you drooling mongoloid?
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>>284573
Neurosurgerons do not design fonts.
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>>284317
fucking imgur...
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>>284368
>>284585
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http://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf

BE ENLIGHTENED
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>>284663
holy shit
the more I scroll down the better it gets
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>>284663
Now that's just ridiculous.
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>>284663
ahhaahahaha good shit
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>>284663
oh my god, that is gold
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>>284663
Is this what they teach you at graphic design schools for rich yuppies in North America?
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>>284663
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Saw this on instagram today and the wings of the finished 'bird logo' cracked me up
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>>284751
wen ur girl give u real good head.

smash dat mf like button
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>>284663
is this bait
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>>284967
Back to Facebook with you
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>>283963
literally nothing wrong with this
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>>284663
it gets even better when you know how much was paid for it
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>>284663
What
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>>284663
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>>284663

>pepsi universe

holy shit
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>>284368
Looks like the eagle used on Tony Hawk brand clothing
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is there a way to make these lines generate on a vector in illustrator, i want a client to think im a smart boy
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>>284663
Oh my god.
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>>284663
ive seen the face of god and it was pic related
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>>284606
In general, any corporation that uses the word 'awesome' in their taglines or for product names can eat a dick
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>>284663
holy fucking shit
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>>284317
i cant read this
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>>284663
This is fucking gold
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>>284663
God, how awful.

>Two days designing a shitty logo
>Two years to write a paper on bullshit reasoning and circles.
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>>284663
no way, lost it at pepsi galaxy
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>>285131
tell me
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>>284663
>http://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
hope people realize this is a parody
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>>285713
http://creativecooler.blogspot.com.au/2009/02/is-that-really-pepsi-logo-design-brief.html

the idea that it's a hoax seems like mostly speculation.

>>285712
purportedly over a $1 million/£750,000
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>>284663
my eyes hurt
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>>284368
Half of the circles don't even line up with the curves, namely the larger beak circle, and the larger circle on the top of the letter.
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>>284317
>/gd/ - Graphic Design
>can't into screenshots
What the fuck am I reading.
Thread posts: 80
Thread images: 20


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