mcD's trendy "designy for the sake of being designy" at work, yo. will it ever end?
nope. but this blocky smashy shit needs to die. maybe they can take pro hints from /gd.
>>276302
I like the M bag, the others are shit.
>>276302
I think they have the right idea. I like the concept, just not the execution. The way it's done here looks too plain. I think it would be better if they made the typography larger so that some of the letterforms extended off the bag and then tilt the layout maybe 30 degrees or so. That would make it more visually interesting.
I know she's not the only to do this style but this kind of has a Paula Scher feel to it. It's reminiscent of her print work in the 90's.
>>276304
This.
Others are tryhard.
they had no interest in my suggestions LOL
>>276302
>Mcd ON ald's
l-lewd
>>276302
I like it.
I see it as shapes and not words.
>>276304
Agreed, they could of built on their 1995 approach:
http://popsop.com/2010/04/brand-messaging-on-packaging-mcdonald%e2%80%99s/
>>276312
agreed (although I still kinda like it).
>>276377
woah,
u must be a graphic designer