Rate HP's new logo

That's real? It's shit.

>>264916
OK, turns out the clickbait-heavy tech blogs have fooled me. According to The Verge, "HP says it'll be using this logo solely on its premium laptops." So the actual HP logo will remain the same for now. They have actually rejected this one in 2011 when they thought about rebranding.

Also, forgot: it looks like barbed wire.

>>264913
,,|,'

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>>264918

Yes it's dumb, yes I love it.

did that faggot take off the desu senpai wordfilter

>>264913
hp is shit and its logo is shit

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>>264913
>Where's the top? Where's the bottom?
It doesn't matter when you are being techy
>pic related

>>264917
>it looks like barbed wire
totally

It's shit but I think the classic logo is shittier.

>>264913
Its clean crisp and iconic
all that a logo should be
9/10

>>264913
It's fine. It'll look a lot better than the original on actual products. Not to mention circle encased logos are fucking gay looking.

>bp
>liji
>lqj

Looking at the thumbnail sized pic on my iPhone, the new one is sexy as fuck.

Upon zooming in and it filling up my screen in full res HD detail? Looks like fucking garbage.

HP needs to tweak it a bit. Don't know how, but make it amazing in both small and large viewing modes.

>>264970
How are you reading lqj?

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>>265005
It's really not that much of a stretch...

The new logo is perfection, and anyone who says otherwise does so because they're trash who don't know what the fuck they're talking about because they are inexperienced, talentless noobs themselves. Clear as day.

>>265010
Thats lqi

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>>265079

>>265084
oh nononono

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>>264913
30 seconds and fucking MS paint.

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The way they integrate this logo into their products is amazing, though. It looks so sexy on the back of a laptop or as the ink level on a printer.

>>264956
and legibility is apparently not one of the things a logo should be. got ya.

>>264960
your mom's fucking gay looking

>>265093
it. looks. like. ass.

>>265079
,,|,'

>>265099
>>265100
>>265097
>>265089
>>265084
>>264943
>>264936
>>264916
looks like the life of pablo album art design thread is leaking again

A shit logo to match their shit products. The original is way bettter

Fuck that company

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>>265097
>>265098
>>265099
>>265103

this

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>>264913
I think it's good. reminds me of this one.

>>265093
that's not bad honestly. i feel like it looks better in the context of their product design. on its own it's pretty awkward.

>>264913

It's excellent

ITT reactionaries

the circular hp logo is objectively shite, anything is better than that one

I love it. It simple, without being derivative or forced

tldr 4chan hates everything

>>265102
wow so funny.

i'll tell you what is funny though. if anyone here posted this in the personal logos thread, you'd call it garbage. but a big company drops seven figures on a rebrand and the designer pukes this out at the last minute and you turn into a fanboy nuthugger.

>>264913
I do like the "new" logo, or at least the idea behind it...

Pretty cool. Though if I didn't know the context I wouldn't really know what it was supposed to be.

>>265330
way too to try to make a point based on a hypothetical situation you fallacy hurlin' doofus

>>265472
>way too to try to

go eat some more crayons

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/gd/ knows nothing about design.

the //// logo is fucking rad

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>>264913

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>>265556
ftfy

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>>265559
ftfy

>>264913
>fiji

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>>265559
This actually looks better to me, although archaic.

The problem with HP's logo is that it has a very outdated font which would be hip in around '40s-'50s, but barely fits a modern company (see pic related)

But I think that's an internal conflict in HP itself, because printers and notebooks have different target auditories, which do intersect but not by much. In fact, they can be polar opposites—printers are for sedentary work, office, more conservative environment, while notebooks are meant more for mobile, personal use, and for somewhat younger, progressive auditory.

You'd be hard pressed to find a font that fits both of these groups—the best way would be perhaps to go with something neutral.

>>265475
point still stands you fuckin worm

>>265559
Actually an improvement.

>>265592
>fuckin worm

real zinger there. especially with the dropped g. i bet you thought that would come off as pretty fucking street, right? go color outside the lines in your happy activities book some more, you unmitigated fucking retard.

>>264913
Yo man, bp's new logo is lookin pretty good.

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>>264918
الله أكبر
Allahu ackbar

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MIT Press, circa 1952

This shit is good.. simple shapes stick with you more and you all know what the fuck it is, even without knowing the logo's evolution.. (though good point about it possibly being "bp" instead.. I dig it.

>>266372
I wouldnt have had a clue what this was supposed to say if you hadnt told me.
Not really good gd is it?

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>>266372
http://www.themill.com/ circa 2010

>>266378
Makes sense on the bottom of book spines.

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>>264913
5/10

>>265559
10/10
best in the thread

>>264913
hp hired garry mouat?

>>266582
man, loss is just so

complex now

fuck

but simple

memes man.....

>>264913
Couldn't it be equally interpreted as bp, by its own internal logic?

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>>266614

>>264917
>barbed wire
kek

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>>266372

Al i the only one reading lip?

>>265093

How is that even the logo? Only at a very specific ink level combination is it the same, it's just 4 bars there.

>>264913
unreadable

Logo system > logo, you fucking retards. Logo is just one part of the branding, wether the logo is legible or is using basic shapes like other brands doesn't really matter because what gives it the power is branding. If you have shit corporate identity as whole beautiful logo won't save your brand.

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>>266948
>>265119
logo for a french watch company called Lip