http://imgur.com/a/7qW3 These are just ideas to give you an

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http://imgur.com/a/7qW3
These are just ideas to give you an example, I reference them later on.
Is this a strong brand concept?
Hopefully someone will read all of this. Anyway I posted here a few times and got critiques on individual designs. Then I looked at everything and realized even though I got pretty good feedback there was no direction at all in the actual brand. So I did some reading and went back to the drawing board.
This is a mobile phone repair company. The main focus is their fast turn around time. They also sell phones and accessories on the side. So my idea was to use the arrow symbol in the logo in creative ways throughout the brand to make it a memorable symbol. The arrow was chosen as a symbol for their fast service. For the colours I’ll be using two shades of Grey, White as the main background colour and the 3 colours in the gradient. For the font, I’ll be using different variations of arial for the font. I chose white and grey because they were looking for a sort of high end look, black would have been a good choice but it takes away from the friendliness. I couldn’t really think of any good font ideas so I went for arial. It seemed like a safe choice that fit the brand.
My other idea was to kind of separate the branding into two parts. The first one being the phone repair side with the focus on fast service. The colour scheme for this part will use white as the primary colour and use the arrows with the motion blur effect in different ways depending on the application. I also thought of slanting the text and cutting of the ends as another play on the fast service idea. The first 3 pictures are an example of this.
The second part of their brand will be their phones and accessories stuff. So for this I’m not trying to convey the idea of fast service. The arrow will still be used but it will be more subtle. the last picture is an example of this
That’s pretty much it. Just looking for feedback overall before I go too far into it.