Thread replies: 24
Thread images: 17
Thread images: 17
File: 16178-5206569-TFL_Posters_In_Situ[1].jpg (175KB, 1065x700px) Image search:
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![16178-5206569-TFL_Posters_In_Situ[1].jpg](https://i.imgur.com/Iqw4njq.jpg "16178-5206569-TFL Posters In Situ[1]")
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I find that most Transport for London graphics are well designed. They maintain a level of consistency and quality across their communications. They use a wide range of techniques / styles, while still keeping clarity. It is useful to see how they create a brand identity through the variety of their graphic design. This is just a general inspo thread, but they have a number of design guideline documents online if you want to look in more detail.
https://tfl.gov.uk/info-for/suppliers-and-contractors/design-standards?intcmp=4530
Tip. Most large organizations will often have a document on their design standards, often freely available online. They are a useful resource if looking for inspiration on graphic design.
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File: set1[1].jpg (110KB, 500x410px) Image search:
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![set1[1].jpg](https://i.imgur.com/iPGK9n4.jpg "set1[1]")
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Here you can see the variation in styles, from photographic work to minimal graphics.
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File: tfl-upgrade[1].jpg (177KB, 800x589px) Image search:
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![tfl-upgrade[1].jpg](https://i.imgur.com/eYTCav4.jpg "tfl-upgrade[1]")
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The roundel- their logo- is often incorporated into designs.
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File: tube_map[1].gif (278KB, 1600x1069px) Image search:
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![tube_map[1].gif](https://i.imgur.com/FEk2AzW.gif "tube map[1]")
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The map is their most iconic piece of design. Rather showing the geographic locations, it show relative positions of stations and line to produce a clear map which is easy to read. Remember: the map is not the territory.
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File: 10796.1.480.480.FFFFFF.0[1].jpg (27KB, 480x480px) Image search:
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![10796.1.480.480.FFFFFF.0[1].jpg](https://i.imgur.com/pzILZFc.jpg "10796.1.480.480.FFFFFF.0[1]")
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The colors of the lines are often used the pallet for an image.
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File: Etiquette-on-the-Tube[1].jpg (178KB, 600x960px) Image search:
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![Etiquette-on-the-Tube[1].jpg](https://i.imgur.com/fDktz5B.jpg "Etiquette-on-the-Tube[1]")
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There is a variety of art styles used.
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File: TfL-Poster[1].jpg (160KB, 650x920px) Image search:
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![TfL-Poster[1].jpg](https://i.imgur.com/mlz71WU.jpg "TfL-Poster[1]")
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Sometimes they play on the shape and colour of the logo.
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File: busking_poster1[1].jpg (116KB, 670x1064px) Image search:
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![busking_poster1[1].jpg](https://i.imgur.com/hN2DDnS.jpg "busking poster1[1]")
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File: 1307_AOTU_Underline_DRposter.00[1].jpg (122KB, 375x600px) Image search:
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![1307_AOTU_Underline_DRposter.00[1].jpg](https://i.imgur.com/c7CqxKu.jpg "1307 AOTU Underline DRposter.00[1]")
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File: 02-tube-posters-large-opt[1].jpg (69KB, 895x620px) Image search:
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![02-tube-posters-large-opt[1].jpg](https://i.imgur.com/lvWdliv.jpg "02-tube-posters-large-opt[1]")
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File: RB+TfL+Fares+and+Ticketing+2[1].jpg (319KB, 1000x800px) Image search:
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![RB+TfL+Fares+and+Ticketing+2[1].jpg](https://i.imgur.com/0Pn09MB.jpg "RB+TfL+Fares+and+Ticketing+2[1]")
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The footer at the bottom of each poster is one of the ways in which they maintain consistency.
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File: tumblr_n3exedSvBM1rf67slo1_1280[1].jpg (363KB, 753x1191px) Image search:
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![tumblr_n3exedSvBM1rf67slo1_1280[1].jpg](https://i.imgur.com/AIVi9NS.jpg "tumblr n3exedSvBM1rf67slo1 1280[1]")
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File: S36-25757-TFL-Oyster-Off-Peak-DR-2-2[1].jpg (80KB, 500x800px) Image search:
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![S36-25757-TFL-Oyster-Off-Peak-DR-2-2[1].jpg](https://i.imgur.com/yH5hNjp.jpg "S36-25757-TFL-Oyster-Off-Peak-DR-2-2[1]")
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File: fd8947de57dc9e06fff56a9d47804100[1].jpg (12KB, 236x377px) Image search:
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![fd8947de57dc9e06fff56a9d47804100[1].jpg](https://i.imgur.com/tk9axmB.jpg "fd8947de57dc9e06fff56a9d47804100[1]")
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File: oystercardPA_415x275[1].jpg (30KB, 415x275px) Image search:
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![oystercardPA_415x275[1].jpg](https://i.imgur.com/1L3jVED.jpg "oystercardPA 415x275[1]")
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The design extends into the physical objects too. The logo and colour pallet from their smart card can be seen in some of the previous images.
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File: S36-25757-TFL-Oyster-Off-Peak-DR-2-3[1].jpg (89KB, 500x800px) Image search:
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![S36-25757-TFL-Oyster-Off-Peak-DR-2-3[1].jpg](https://i.imgur.com/wi7mSJT.jpg "S36-25757-TFL-Oyster-Off-Peak-DR-2-3[1]")
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File: B99Y9tWIIAAZ7-4[1].png (350KB, 553x908px) Image search:
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![B99Y9tWIIAAZ7-4[1].png](https://i.imgur.com/Vtwh1YJ.png "B99Y9tWIIAAZ7-4[1]")
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They use a typeface called New Johnston which was developed specifically for them.
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There a couple of nice posters which i can't find online. I'll try and get some pictures of them this weekend.
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check out work by fraser muggeridge and fraser muggeridge studio. he does a lot of designs for the london underground
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Thanks for this post. All really cool stuff.
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>>257344
>I find that most Transport for London graphics are well designed.
flat and artificial, like every thing else from he last 5 years.
I really can't wait for this fucking fad to die so artistically talented people can have a shot at the drivers seat again.
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>>257363
lol, no, the unions have been striking and we still have no 24hr tube .
nice poster tho
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>>257347
Isnt every transport map like that ?
Thread posts: 24
Thread images: 17
Thread images: 17