Hey, /gd/, what's the trend where a typeface gets crammed into a square or rectangle called?
I want to be able to complain about it when it doesn't work and is a mess, just as this picture...but I don't know how to describe it succinctly.
>>257310
slab serif?
>>257311
I'm not looking for the typeface style, idiot. I'm referring to how the letters of the entire word are split into three diferent lines.
I can't believe I had to make an example myself, but here; it's like if you broke up the word macchiato like this.
>>257314
Nice. 8/10
>>257314
And I don't think it has a name. If it did, it would just be called '(guy how invented it's last name) Design'.
If I was to call it anything it would just be a Letter Grid, just like an early project first term GD course.
>>257324
Thanks. Good to know that all of my speed design drills from the past few years have made it easier to make stuff on the fly.
>>257325
Ah. I've noticed that this has been a trend lately, and I know that other recent trends like hipster banner logos are easier to describe. I may just call it a letter grid or something. (Never had to do one in all of my graphic design education, surprisingly. Did more stuff with Swiss grid systems and entire page layouts.)
The thing is, I actually think this style's not that bad if the word isn't broken up into something that makes you pause to figure out what the word even says...like if you had the words "Big Bad Dog" or something that fits your grid...or fiddling with typeface sizes so each word in the grid has its own line but it's still in a square shape...but I've seen so many instances where it's disgustingly illegible that it really, really irks me.
Even one of the business cards from my weekend job has this shit, and it looks bad, because it tries to cram "Got a minute?" into a tiny square really badly. And I legit dislike the Supercell logo for the same reason.
>>257330
Samuel Burgess Johnson use it all the time kinda reminds me of that word search puzzle/newspaper crossword puzzles.
https://www.boatloadpuzzles.com/playcrossword