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Branding

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Thread replies: 19
Thread images: 5

File: brand.png (16KB, 500x500px) Image search: [iqdb] [SauceNao] [Google]
brand.png
16KB, 500x500px
A lot of people think graphic design is just doodling logos. But there's messages and communication in designing a brand.

Come up with a brand name for a company using these 5 characteristics your client wants it's perspective customers know. Easy enough?

Industry: Lingerie
The catch: They do lingerie now, but are thinking of coming out with a line of clothing for men some time in the future.

Functionality

Empowerment

Innovation

Performance

Intelligent
>>
>>242302
I think "Innovation" is the most challenging characteristic. I was thinking in the obvious modern typeface, but it definitely does not scream innovation.
>>
Fuck off, do your own homework.
>>
>>242304
Bro, it's a cool exercise, there are lots to be learned sharing our thoughts.
>>
>>242304
this is shit youre gonna face in the real world
>>
skin
>>
penis
>>
Axis
>>
>>242309
this
>>
>>242309
skinworldwideshop com
>>
Cranberry
>>
>>242304
This.

>>242307
Not really, it's a fairyland exercise.
If they already do lingerie now, why do they need another brand? Aren't there already lingerie brands that have men lines? What do they gain in separating both? Isn't it a better challenge to be able sell both products effectively under the same brand? Who buys lingerie? Who, most of the times, ends up buying men underwear?

>>242308
Indeed, but not with a homework pitch and with universal "characteristics" that aren't at all unique to men underwear.
>>
File: Falangist_Underwear.png (81KB, 1314x1200px) Image search: [iqdb] [SauceNao] [Google]
Falangist_Underwear.png
81KB, 1314x1200px
Rate mine.
I think it definitely conveys Functionality, Empowerment, Performance and Wholesale Homegrown Fascism. Now how do we include Innovation and Intelligent?
>>
>>243134
Slightly better pic.
>>
>>243136
terrible
>>
File: Flag_variant_4.png (62KB, 1200x600px) Image search: [iqdb] [SauceNao] [Google]
Flag_variant_4.png
62KB, 1200x600px
>>243137
thanks <3
Any ideas on how to improve it? First time doing a logo, desu, pls dont kill me, I'm used to doing flags, not bras.
>>
>>243134
>>243134
The brand will be selling men's clothing soon. What kinda man would wear something with this branding
>>
File: challenge accepted.jpg (68KB, 425x413px) Image search: [iqdb] [SauceNao] [Google]
challenge accepted.jpg
68KB, 425x413px
>>243311
>>
>>243311
>>243312
just change the bra to a short and name to SECCION Masculina.
Here done.
Thread posts: 19
Thread images: 5


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