Why did the web become consolidated?
Normies. They rather have one website where all their friends are than hundreds of different ones where they interact with complete strangers using an alias.
>>61856399
because for a shitload of purposes it's much more practical
>>61856399
There isn't really a way for an Internet not to consolidate unless its users are actively avoiding that. Even peer-to-peer networks have this problem (see ZeroNet's ZeroID).