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new Cloudflare "apps" and the future of adblocking

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Thread replies: 7
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File: cloudflare.jpg (12KB, 427x197px) Image search: [Google]
cloudflare.jpg
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https://techcrunch.com/2017/06/27/cloudflare-launches-cloudflare-apps-platform-and-100m-fund-from-investors/
Cloudflare is now offering "apps" which are iframes that Cloudflare adds to a site when it is being loaded and that can chosen by site owners via a simple point and click menu rather than the webdevs actually having to add the features to the website normally. This raises some issues. First of all, anti adblock scripts will become much more common in the near future as Cloudflare is already offering that as an "app" and such an "app" is significantly easier to include when compared to current solutions. Second of all, if the "apps" can be updated without the site owners needing do anything (since the "apps" are managed on Cloudflare's side) then anti adblock "apps" could become significantly more effective, as the company that made the anti adblock "app" could simply have patched versions ready to go (with either modified code or loading from a different address for) for when their "app" gets added to a new block list (which would likely happen significantly faster than a new updated block list being pushed). Is everyone ready for a potential death of current blacklist based adblocking and a move a future where the user is required to make changes on the fly rather than depend on convenient pre-compiled block lists?
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>>61509932
Adblocking isn't going to go away, nor can the website owners defeat it in the current state. So long as the data used to generate the webpage in-browser is open source, adblocking cannot be stopped. We may see the cunts at W3C attempt to push a DRM module to obfuscate webpage source-code, but it won't be successful. The problem with circumventing adblocking on the current advertising model is that ad serving is centralized. Ads are sold on the basis of impressions, and someone has to keep track of how many impressions are made. Google would never trust website owners to report honest figures, nor would they trust a 3rd party like cloudflare. Even if cosmetic filtering died, IP/DNS based blocks of the ad delivery servers will still be effective. The only solution is for advertisers to remove the annoying, autoplaying, injected, moving ads that frustrate users.
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>>61509932
Imagine all the crazy bugs hiding in the nginx plugin their highly skilled devs wrote to inject this malware. Cloudbleed 2 coming soon!
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>>61509932

Looks like poor adblock developers are going to need to spend a few hours killing this one day.

Oh well.
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>>61510849
>The problem with circumventing adblocking on the current advertising model is that ad serving is centralized. Ads are sold on the basis of impressions, and someone has to keep track of how many impressions are made. Google would never trust website owners to report honest figures, nor would they trust a 3rd party like cloudflare. Even if cosmetic filtering died, IP/DNS based blocks of the ad delivery servers will still be effective.
Except that's why companies have started using anti adblock scripts that block you from loading the page rather than trying to get the ads themselves around the adblocker. They don't need to keep track off how many users were blocked from viewing their site due to using an adblocker in order to generate ad revenue.

>>61511440
Yeah, but it's much harder to get reputable unpaid developers to spend a couple hours every day for the rest of eternity maintaining software when any time off means their software is going to stop working than it is for a company to change where their anti adblock software is running from. Hence why I stated the death of blacklist based adblocking rather than the complete death of adblocking.
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>>61509932
>which are iframes that Cloudflare adds to a site

I block iframes BY DEFAULT. Adblockers can do the same. We will literally not even notice
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>>61512387
>We will literally not even notice
Except for all the sites that break unless you allow some iframes. Blocking iframes requires the user to actually know what the fuck they're doing, and isn't a solution for most people who use adblockers today.
Thread posts: 7
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