California is considering new broadband privacy protections after the GOP and President Trump voted to dismantle the FCC's consumer broadband privacy protections earlier this year at the behest of giant broadband providers. On June 19, California Assemblymember Ed Chau introduced AB 375 (pdf), which, like the FCC rules it's intended to replace, requires that large ISPs are very clear about what consumer data is being collected and sold to third parties.
It also requires that consumers opt in if ISPs want to share more personal data (like web browsing histories or financial information).
And it goes a little further than the FCC rules would have, in that it prohibits ISPs from punishing customers who chose to opt out -- or charging them more money if they want to protect their own privacy.