How did Nike and Adidas rebrand themselves from sports shoes

>>12279078

Double down on classic designs in the case of Adidas.

both have been fashion forward since the mid-80s
there's just too much money in it for them to back out now

>>12279078
mercury/estrogen in the water

>>12279090
That just makes us cuter instead of looking like Neanderthals

>>12279170
kill yourself cuck

>can't differentiate between name brand and designer brand
ok

>>12279078
they've always made casual "fashion" shoes you dolt

it's the fuccbois that are the new part

Because fashion became a meme. Kanye. ASAP Rocky, etc started being le fashion and sent it into mainstream which made all the normies hop on board. Nike and Adidas are now profiting off that

>>12279090
>it's turnin the friggin frogs gay!!!

>>12279175
^

>>12280711
Hermaphrodite frogs are cute. CUTE!

>>12279078
what are these called? i'm in love

>>12281101
>Don't know what RAFS are..
Damn it's been a while.

>>12279078
nostalgia, followed by fashion becoming a meme

In other news, Nike hustled their way to the top with good advertising. The vast majority of their "tech" is just a bunch of bullshit

>sports shoes for poor people and autistic boys
What?
This was never the case. Even in the 80s Nike was cool. Unless you're talking about a specific time frame when this "shift" happened.

>>12281101
bait

>>12279078
Yeezy made some shoes, black people liked them, suburban white kids like what black people like

>>12279839
/thread

>>12279170
>That just makes us cuter

Having no chin, jawline or brow ridge makes you ugly though.