Why is there so many up and coming designers for clothing but

>>12148030
I would guess it's harder to design a shoe, since it needs to be comfortable. Seems like you'd need a lot of research in order to achieve good levels of comfort.
Also big sneaker brands like Adidas or Nike have sneakers for everyone:
>hypebeasts (i.e. boosts)
>basic bitches (i.e. stan smiths, roshes)
>classic lovers (i.e. gazelle)
>joggers
>people who don't care about fashion

>>12148030
Becuase Adidas and Nike are not meant for just fashion unlike Common Projects. Common Projects produce higher quality shoes than both companies other than adidas high fashion collabs. Cps will never be mainstream so they dont explore that market place as it would be a wast of time. Adidas and Nike depend on new designs, as we saw how bad Adidas was during their dry streak in the 2000s. However cps dont

>>12148030
Because CP makes uncomfortable shoes.

>>12148030
This is a really good question. I don't think any of the replies have come close to the correct answer though.

>>12148030
well tbqh it depends on your field.
for example in tennis Asics are slowly starting to dominate for the general public unless you're a sponsored athlete.

>>12148030
they don't have a long history like adidas and nike

if CP started when adidas did, it would be just as huge

>>12148203
>if CP started when adidas did,
There would be no achilles low. Most designer shoes are replicas/inspired by adidas or nike

>>12148030
because adidas and nike spend a shit load of money on marketing and sponsoring clubs and athletes so they are visible to all the audiences, while brands like Common Projects live with their name in fashion circles