>2012 = Marvel Now >2014 = All-New Marvel Now >2015

>>77504047
Because Marvel has shown that constant reboots and events and #1s sell.

>>77504047
Invincible Iron Man #1 sold 280k, that's why.

same reason TV has a series of premiers every autumn.

And the competition is so high nowadays you have to capture the readers again and again and again, you cannot do it once and expect to hold them without investment.

>>77504047
Your years are off.
>2012
Marvel NOW
>2013
All-new Marvel NOW
>2014
Avengers NOW
>2015
All-new All-Different Marvel

>>77504047

2012: 3 mutants
2013: 1 mutant
2015: 0 mutant

>>77504047
What will they come up with in 2016 or 2017?
What can they come up with?

>>77504153
And if you want to go further back
>2007
The Initiative
>2008
Secret Invasion
>2009
Dark Reign
>2010
Heroic Age
>2011
Shattered Heroes

Marvel has been doing annualized branding/relaunches for nearly a decade now, and they do it because it's a good way for easy marketing campaigns.

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>>77504193
Marvel's secret anti-mutant agenda. This is what Magneto warned us about. THE TIME HAS COME MY BROTHERS.

X-MEN/MUTANT THREAD NOW.

>>77504193
There are 4 mutants on the Marvel NOW advert (Cable, Cyclops, Wolverine, Jean Grey) and 2 on the All-new Marvel NOW advert (Nightcrawler and Wolverine). Also the second half of the All-new All-Different advert has two mutants on it (Old Man Logan and X-23verine)

>>77504047
Because corporate comics?

>>77504213
in that thread:
I can talk about Avengers because Rogue.
I can talk about GotG because Starlord.
I can talk about Inhumans because Beast.

>>77504205
All New All Different Marvel Inhumans NOW for 2017

ANADMIN for short.
Inhumans v X Men being the event of the year.

>>77504300
yeah, but think how the reverse isn't true (ie in a thread about the Avengers, you can't talk about the x-men), and that's pretty much what Marvel is trying to accomplish

>>77504402
great. there is nothing better than get depressed on monday. the rest of the week will pass quickly.

Because idiots still purchase Marvel no matter what garbage they shovel in front of them.

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>>77504455
yeah, it's a bummer

>>77504302
All New Uncanny
Uncannily New and Different
Uncanny Now
And Now for Something Completely New and Different

>>77504047
They're desperately trying to find a way to be relevant
They're pretty much going through as many ideas as they can until something sticks

>>77504206
Secret Invasion was an event, it doesn't count.

Also, the Initiative, Dark Reign and Heroic Age really changed things up. Shattered Heroes is the only real parallel to these incessant "relaunch book with same name, premise and creative team" NOW!!!! pushes.

>>77504900
Admittedly i'm driven by MUH X-MEN, but Marvel really is being cruel towards that aspect of their universe. Ok fine X-men has been surpassed by Marvel Movies and comics incorporating elements of said movies, but come on.

Where's it all going to end? My guess is one day my kids are going to ask me if its true that the X-Men once belonged to Marvel, and not DC.

>>77505927
>They're desperately trying to find a way to be relevant
Well, haven't they held the majority of the market share for a while now?

>>77504098
>IIM #1 sold 280k
>IIM #2 sold less than 70k
IIM 1 only sold because of a shit ton of variants. not even spider-man dropped that badly between #1 and #2.

>>77504047
I believe it's because they are treating comics like seasons of sorts now. And Marvel Now, All-New Marvel Now and now ANAD Marvel are supposed to be good jumping in points for newcomers alike.

But really, firsts just sell like hotcakes.

>>77506714
>Ms. Marvel relaunched for the umpteenth time
More like one-shots, amirite?

>>77506678
IIM 2 is not a good measure either. Retailers won't order #2 blindly just because #1 has shitton of variants. If IIM 3 does worse numbers than 2 it will be cause of panic, but I doubt it.

>>77506660
I meant more, be relevant compared to the movies.
Like the comic sector doesn't want to be the red headed step child and Marvel Studios is the successful big brother

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>>77507409
>Marvel
>relevant

>>77504047
Because Marvel has realised their medium is dying quickly, and they can still make some money by releasing a torrent of #1's and relying on people purchasing comics (at least the first couple) to support the new "progressive" characters.

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2016 = All-New All-Different All-Beef Marvel
2017 = All-New All-Different All-Beef All-That Marvel

How long until Marvel just reboots everything per week so they have an endless stream of number 1s?

>>77504047
Why not?

>>77506985
At least they remembered to kick KSD off it this time around.
Wait, we're talking about Carol, right? My brain still defaults to Ms Marvel for Carol and the other way around.