Most CEOs are. They're used to being surrounded by corporate yes men who wouldn't dare to challenge the stupid shit they say. They think they don't need PR men and just make their own Twitters and such and spew the stupid shit they usually do and we all get to laugh at them as they crash and burn.
The funny part is that Oculus is literally in the same price category as a computer needed to use it. I'm genuinely curious to see how they plan to sell it after the initial hype dies down and all the early adopters have a rift already.