Who's responsible for all this Drakeposting recently? Is it some kind of stealth marketing?
Why would you think that? Just because it's a meme of something you don't personally indulge in (a pop artist's music) doesn't mean it's any less of a meme.
The song and that video is well known. It's no shock that it even appears on 4chan.
2 minutes of thinking, try it sometime.