What kind of camera and retouch is this photographer Kalle Gustafsson working in his photos of Hackett campaigns? Love it… would like to come close to a result like that!
Pretty much any camera with a telephoto lens. The processing is a lot of the look. You want soft but directional light, good fill for the shadows, and muted colors in your scene.
For processing, the skin looks painted in in the first image, so frequency separation and a low opacity brush for the colors you want (in this case, a bit far to the magenta) to unify the tones). Lower the overall saturation a bit on the entire image.
Very similar steps for the second image, but the black and white points have been compressed quite dramatically.
thanks alot, it explains it pretty good. ill take notes of this! would u consider a canon 5d m3 + 70-200mm 2.8 setup be good for this in order to achieve a close result? and how much time do you think approx is put into the processing of an image with this look? ..im trying to compare my earlier works with how you could work otherwise.. thx
For that, you'll open up a levels tool, and along the bottom, there's a bar that shows your tonal range. On the ends, there are your black and white points, and when you drag the black point up, it will raise your black point. If you drag your white point down, it'll bring the highlights down. It compresses the tones in the image, so that the brightest points in the image are still well below "white" and the darkest points are above "black" for that "instagram fade"
100% guaranteed you've never produced an image that looks like the OP.
It takes time to do it perfectly, with lots and lots of different layers, masks, gradients, brush strokes, healing with a pen and tablet, etc.
Keep in mind that high end retouching has just as much in common with painting as it does with photography. These guys aren't just running a vsco preset and fuck with the sliders until it looks good enough. They're painting in tiny little details on the dodge and burn masking, painting over imperfections, adjusting hue, softening some details and sharpening others.
Pic related is a typical mask for a dodge adjustment layer for a professional retoucher.
Hey OP, you asked twice about a camera, which tells me you will not shoot anything similar in any near future.
You can achieve similar tones with PS NIK plugs presets like Analog Efex 2. I had some of my pics get similar tones when I was using that more often. Don't forget to FADE bruh
>Jesus Christ that's horrifying.
You know how all the time, we get those threads that say photography isn't art because all you do is point a camera at a trash can and post it to Facebook?
Things like this are why actual photographers are laughing at stuff like that.
1) Set a reasonable timeframe for yourself. You aren't going to learn this shit in a month. Give yourself at least a year to get good at it.
2) There are a fuckton of tutorials on the internet. Start with the retouching stuff.
3) Be patient, and find a good community that will help you. /p/ used to be good for that stuff, but isn't anymore.
I will, end of Jan in Milano do similar menswear shoot, so yes.. but I am just curious about alternative solutions surrounding equipment and style variations.. if I should take on medium format, try renting some newer things.. I would like to play around a little but stay around the same result as this - as i think its a really good look for what my client wants.. I got Alien Skin Exposure and have tried out to get close to this result but it is like what others say.. you cannot really achieve that high end retouch if ur not doing it the pro-way without them filters... attached is an image (as example) i took not long ago with just some quick retouch.. (havent gone into detail) and u can tell that it needs more
forgot to post image..
>3) Be patient, and find a good community that will help you. /p/ used to be good for that stuff, but isn't anymore.
this nigga is right. Check the Model Mayhem forums, but even reddit /postprocessing is better.
>photoshop is art
>shooting photos isn't
holy fuck /p/
been editing some, trying to get close..but still feel im far away from the look i want to achieve - what else u think can be done in order to get it right?
Well quit saving as .png for one.
[EXIF data available. Click here to show/hide.]
Camera-Specific Properties: Camera Software Adobe Photoshop CC 2015 (Windows) Image-Specific Properties: Image Orientation Top, Left-Hand Horizontal Resolution 72 dpi Vertical Resolution 72 dpi Image Created 2016:01:22 09:36:39 Color Space Information Uncalibrated Image Width 1740 Image Height 1063
is not me
Saying "lower saturation" is pretty worthless advice. The skin has quite a bit of saturation, as does the shirt. SELECTIVElY lowering saturation to simplify the tones in the image, and unify the overall look is what you need.
here's the PSD for >>2750614
It's not all the way to the OP photos, because I don't have the raw file and four hours to work on it, but it can give you some ideas.
The first step is finding a scene that matches the look you're going for. Similar tones in the scene, the same lighting intensity and contrast, etc. The image you added is a fairly good match for the OP photo, minus a bit of contrast in the facial lighting, but it doesn't match well with the more blue car image, because the lighting is much more open and bright.
whoaa thanks. ill look into that, altough I must say that because of my image is so much more open and bright.. it would be a mistake trying to copy the look ive been talking about all the way.. it doesnt really fit, maybe your psd on 50% on the work ive done so far.. could be a nice mix and final result. thanks alot appreciate this
No problem. I hope it really does help. Don't just use it as a preset though. The adjustments made apply to that image only, as there are a lot of specific color selections involved. The saturation drop, for instance, is not a global thing. I specifically selected the distracting hues in the pool, and lowered them, and the same with the bush. Two selections, one for the leaves, and one for the flowers. So applying that exact layer to another image with different colors would not have the desired effect.
You need to approach each image with control and intent. See which tones you want to stand out, and which ones you want to accentuate. Look at individual light levels, and variances, and work to smooth them out, or bring them forward. Respect your images by giving them the time they deserve. Be delicate and surgical. Use masks, and blend/if sliders, and luminosity masks. Etc.
This is of course after you put a LOT of effort into capturing the scene, with correct lighting, scene selection, background choices, etc. Every decision you make should support the final result of the image.
If you want your photo to look like a rich guy's tennis scene from the 20s-30s-40s, where would he be? What would he be wearing? How would he stand? What expression would be on his face? What colors would be present in the frame? What mood does that sort of scene carry with it? etc.
In the photo that we were trying to make look like the OP, in stead of trying to force a circle into a square hole, think in stead, who is this guy? What is he doing there? What's he thinking? What does this make me feel? What do I want the viewer to feel about him? Is it playful? The bright colors behind him would suggest happiness and confidence. Innocence and confidence, etc. So play to those feelings.
Nah m8, it takes 4-5 hours to do an image, then 10-60 minutes per every image after. I worked as a high end retoucher for 3 years for all the usual suspects and if you were to be taking 4-5 hours per image you'd last a day. Speed is critical as a retoucher because the more work you do, the more work you get. Also you are the end of the line in the production so by the time the images actually get approved and sent to you the bankrollers are usually pretty anxious to get them out. Also, remember that you are dealing with often 10+ passes on each image as every time you finish the set you send it off, only to have it come back 2 hours later with a bunch more notes on things to change. Rinse and repeat this process for probably 2 days per brief with 5 briefs on the go at the same time and you can see why speed will be a big factor in your success.
Spending hours on a single image is not the way to go. Get your photoshop hotkeys and method down right and your processing could be cut down to a minute per image. On cruise ships our weddings were shot on day one, edited and sold the next day. It is phenomenal watching a photographer edit a whole shoot in one sitting.