I 'm looking for marketing books that include guides to make plans, manuals, briefs or anything that can be delivered to the customer . What would you recommend?
Might have better luck on /biz/.
https://www.warriorforum.com is what I used to use for above ground stuff, they were pretty happy to oblige, and blackhatforums is what i used for spamming advertisements.
Marketing literature is useless because it is mostly theoretical.
NP. Warrior has offline stuff too and people will generally help you if you are looking for templates and material as well. They also sell PDF courses/documents for reasonable prices, and the reviews are pretty honest.
Ogilvy on advertising.
The Adweek Copywriting Handbook (Joe Sugarman).
Tribes (Seth Godin).
Influence (Robert Cialdini). This isn't directly a marketing book but it deals with persuasion and basically anyone who is anyone in marketing has ready it.
Never eat Alone (Keith Farazzi). Not directly a marketing book but indirectly very applicable.