Why is AMD pretty much non-existent in laptops?
CPU's aside, you can barely find a laptop with a Radeon GPU in it.
The high end is pretty much Nvidia exclusive with 960m/970m and the low end is mostly Intel dominated.
What the fuck happened? Their GPU's should be perfectly up to the task so why?
The Macbook Pro Mid-2015 has a Radeon R9 M370X Dedicated GPU into the expensive model. I don't know why Apple has chosen for AMD Graphics. The battery is draining extremely when the AMD Graphics chip is in use.
intel has EVERYTHING to do with this.
Here's how it works: intel offers deals on its chips to the laptop board makers. These guys might want to go AMD sometimes, but intel will revoke those deals if the company pushes out high-end AMD parts. low-end parts are allowed, to further degrade AMD's image and keep up a facsimile competitive environment.
On the off chance a good AMD part is made anyway AND one of the big laptop makers actually wants to get it (take a look at this next time you check out laptop skus btw - only the biggest makers, or makers whose business is not primarily laptops, usually are able to push anything like a high-performance AMD laptop without suffering painful repercussions from Intel, so you see HP and sometimes MSI or someone like that0 willingly snubbing its nose at Intel, BUT...), Intel will go after the retailers that would normally carry those SKUs, revoking marketing money and things like that normally used to fund sales and rebates, making companies like Newegg or Bestbuy unhappy with the prospect of losing margin on their more popular Intel sales just to fit in an oddball from AMD.
It's uncompetitive as hell, but until Intel is brought to court over this in America, you can expect to see much the same for years to come. After Intel's done with AMD, they'll do the same to Samsung and Qualcomm, though that will be a harder fight.
To hot and to power greedy, might be seeing more come through with the new HBM memory that they're show casing with the Fury X. But still Intel has always been better when it comes to power and thermals.
Because, when you build a /HIGG QUABITY NOTEBPOK/, the only thing that consumers care about is high efficiency, for better battery life.
Incidentally, Games favour Intel because they are poorly optimised. This corners the /GAYMAN LAPTAP/ segment of the market too.
Zen won't bring AMD to the front, but it will at least make them relevant again. This is the sad truth.
My first laptop had a Radeon 2600 XT in it, was a real beast back when it came out, but like everyone here says, it also ate power and shat heat like you wouldn't believe.
Even with the big battery in the 17" frame it lasted 2.5 hours on idle, but I bought it as a portable desktop so that didn't bother me.
Sucker still works, but the GPU immediately heats up as soon as the laptop boots, and I dare not run anything 3D on it anymore.
Back then was also when the no drivers meme was made real for me even before I knew what memes were, fuck ATI's drivers. I remember having to use custom installers and shit just to get shit to work because the OEM ones sucked ass.
negro, intel doesn't give a shit about the GPU side, they care about the AMD side, whatever that may be. As for your assertion that AMD was "nonexistent on laptop GPUs," I really doubt that.
A huge number of old laptops used ATI/AMD GPUs (if you're going to get technical, at the time they were ATI, not AMD, so I guess that "proves" your point but not really). My old HP pro laptop that I found in the garbage runs some shit ATI GPU alongside its dual core Centrino 2.2ghz chip.
AMD CPUs are generally in HP laptops these days, kinda weird not seeing it much of anywhere else.
On the GPU side, their flagship mobile GPU is 2 years old at this point and barely as fast as a 970m.
Meanwhile, Nvidia's managed to cram a full desktop 980 in gaymen laptops now, and Intel's got desktop i5s and i7s in laptops now.
I'm really hoping Zen and Polaris make AMD relevant again but it's doubtful.