Ladies and Gendlemen , the man to save Nike from the Adidas onslaught and become the posterboy for Nike.
I believe so, before Kanye wore Ultra-Boosts a shit load of people hated it and made fun of the sole reminding it of styrofoam or something derogatory.
Now they're spreading their ass cheeks trying to get the creams, LTDs or whites
If anything Nike has to be more wary of Under Armor. Adidas can do it's fashion designer thing but it's not going to capture a big portion of the market that way. UA makes pleb shit, but plebs are exactly what makes Nike so dominant.