>oubling down on the commercial spirit of the Super Bowl, the evening's only truly creative bit of movie marketing came from WB and Turkish Airlines, who reintroduced fans to the comic book world's two most famous cities via dueling tourism spots. In Gotham, billionaire playboy Bruce Wayne (Ben Affleck) promises that his hometown is safer than you might remember. ("Thanks to a significant grant from Wayne Enterprises," of course.) Across the way in Metropolis, wunderkind entrepreneur Lex Luthor (Jesse Eisenberg) declares that Superman's favorite place is "open for business!" Wisely fighting back against the grim aesthetic of the film's trailers, these clever blasts of corporate synergy sparkle with bright colors and heavy dollops of optimism. "There's never been a better time to visit our great city," Wayne says, and these fun — if slightly ominous — ads are enough to make you wish you actually could.
>Haven't the Beastie Boys suffered enough? Mercilessly scored to "No Sleep Till Brooklyn," this ad for the sequel to 2014's TMNT reboot promises a film that will not only snuff out the franchise's last whiff of personality but become the Transformers knock-off that producer Michael Bay so obviously wants it to be. After all, what says Teenage Mutant Ninja Turtles more than a giant alien airship hovering over Manhattan? At least this clip offers a glimpse of the classic hockey-playing antihero Casey Jones teeing up for a slap shot — it might be the only thing that longtime fans recognize about this noisy summer blockbuster.
I know this is sacrilege and will get derided as the work of an enemy company's stand but I wish they'd cooled it with the hype for this movie a little.
It's the two biggest superheroes ever made in the same film. The fact that they feel the need to push it so hard on top of that makes me more nervous, not less.
>The fact that they feel the need to push it so hard on top of that makes me more nervous, not less.
They've spent something like $300 million on making this thing. They're nervous. Who wouldn't be nervous? The first two Marvel movies combined didn't cost $300m and when one of them flopped it was survivable because the other was a big hit; the first two DC movies have so far cost over $500m and to be honest, at the level of spending it received, the first one was a borderline financial failure.
I love how fleshed and organic this DC universe looks like, even of we get just one movie.
All of these ads, false articles, easter eggs and interviews are making this world just so fucking EXCITING.
>Wisely fighting back against the grim aesthetic of the film's trailers, these clever blasts of corporate synergy sparkle with bright colors and heavy dollops of optimism
Do these chuckle fucks get this upset over anything that isn't less than Schumacher camp?
Marvel ruined comic book movies for everyone. They all now have to be self aware quipfests so adults don't feel insecure about watching a serious movie involving men in tight costumes.
Hype backlash is what happens when a movie is advertised in a very in-your-face manner as the best thing ever, and it turns out to be shit.
For that to happen, you have to have actually seen it. So, you weren't hit by hype backlash. You're just one of the 10 people on Earth who haven't seen the movie.
I don't know who wrote this but he's riding the Bayhate train so much it hurts. The trailer looks really good.
Fuck his "only thing longtime fans recognize". I bet he hasn't watched/read one piece of Turtles in his life.
Ah cool, works for me, although it's kinda fun knowing "where" something is. I wonder if Shazam will be based in Philly when his movie comes out? Fawcett City would be great, but an awesome hero like Shazam would be so much fun to be in my hometown.
>Metropolis Culture and Entertainment
>Catch headliner acts at larger venues such as Shuster Arena or Siegel Music Hall
Aw, nice touch.
Right? A ruddy Philly kid would make a nice Billy Batson. They could even make him a Phillies fan with the red and white!
>Walking down Boathouse Row and seeing Shazam racing the crew teams
>A young kid in red is transfixed with the electricity exhibit at the Franklin Institute
>Chowing down on cheesesteaks with Shazam
I was so happy to find out Dr. Strange AND War Machine are from Philly. We need more heroes!
>After all, what says Teenage Mutant Ninja Turtles more than a giant alien airship hovering over Manhattan?
If we're talking about the 80's cartoon then that would sound pretty fucking accurate actually. What do people even want from this?
Correct me if I'm wrong, but don;t you guys have greenman?
I haven't seen him around in a while. Some guys came one day while he was helping me unpack my tailgate, and threw him in a van! Said that they needed a new wild card for some kind of squad or something?
It's really not that "Philly" of a show unless it's doing stuff with the sports teams and stuff. Usually the Philadelphia setting is kinda wasted. It also irks the hell outta me that none of them even fake the accent. Get outta my city!
Yeah, I'm still pretty sure I'll hate it. The cleverness of commercials -- and they were undoubtedly super fucking clever -- is meaningless in relation to the quality of the movie.