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December 2015 comic sales: DC Dramatically Recovers Marketshare

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http://www.bleedingcool.com/2016/01/08/secret-wars-beats-dark-knight-iii-2-in-december-but-dc-dramatically-recovers-marketshare-from-marvel/

>And now in December, DC continues that upward trend and Marvel slips considerably. Marvel has 37.09% dollar share and a 41.87% sales share, a drop of six points for each.

>While DC Comics, who put on around five points last month, puts on over three points again, with a 29.32% dollar share and a 29.93% sales share.

>And those missing three points? Some went to Image Comics with a 10.29% dollar share and a 10.65% unit share. And IDW got a point or so, with a 5.31% dollar share and a 4.10% unit share.

>But as for the whole of 2015? Sales are up on 2014… 7.17% in sales overall, and 9% in comics alone, when it was just a 4% increase from 2014 over 2013.

>Which means even though DC’s marketshare has dropped, they are still bringing in more money in 2015 than they did in 2014….
>>
>>78794124
>bleedingcool
>unedited mobile screenshot
Original Sauce: http://www.previewsworld.com/Home/1/1/71/977?articleID=165909

> Image Comics' top book in December was The Walking Dead #149 at #26, Dark Horse Comics' Fight Club 2 #8 was their top book at #81, and Back to the Future #3 from IDW Publishing was their top book at #106. December's top non-premier comic book was Oni Press' Invader Zim #5 at #86.

>surprising debut for Guardians of Infinity
>Image's marketshare back to double digits
>BKV is still the indie sales darling
>>
Overpriced DK3 would do that.
>>
Okay, I'll post these top 10's in textual form.

TOP 10 COMIC BOOKS:
> 1. SECRET WARS #8
> 2. DARK KNIGHT III: THE MASTER RACE #2
> 3. STAR WARS #13
> 4. BATMAN/TEENAGE MUTANT NINJA TURTLES #1
> 5. BATMAN #47
> 6. GUARDIANS OF INFINITY #1
> 7. DARTH VADER #14
> 8. HARLEY'S LITTLE BLACK BOOK #1
> 9. STAR WARS ANNUAL #1
> 10. DARTH VADER ANNUAL #1

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS:
> 1. THE PRIVATE EYE DELUXE EDITION HC
> 2. HARLEY QUINN VOLUME 2: POWER OUTAGE TP
> 3. AVATAR THE LAST AIRBENDER VOLUME 11: SMOKE & SHADOW PART 2 TP
> 4. BATMAN VS. SUPERMAN TP
> 5. SAGA VOLUME 5 TP
> 6. WE CAN NEVER GO HOME TP
> 7. HARLEY QUINN VOLUME 3: KISS KISS BANG STAB HC
> 8. STAR WARS: DARTH VADER VOLUME 1: VADER TP
> 9. CIVIL WAR TP (2007)
> 10. AMAZING SPIDER-MAN: RENEW YOUR VOWS TP

I think Robin War and the Justice League double-ship have to do with DC's increased marketshare, but the real shocker is Guardians of Infinity.
>>
Considering Marvel would be closer to even with DC without Star Wars prior to this month, it's interesting. Looks like the articles from LCS owners about people finally not responding well to the constant reboots as well as the ANAD shakeups and line are correct.
>>
>>78794124
>>Which means even though DC’s marketshare has dropped, they are still bringing in more money in 2015 than they did in 2014….
This is the thing armchair analysts keep forgetting about in the DC doom posts. DC has less market share, but that's because the market has increased due to all the normies buying Star Wars comics. They're doing fine and even getting more money than the previous years overall. Star Wars is pretty much a third of Marvel's business at this point and it's bound to grow.
>>
>>78794678
>implying digital sales (not counted by Diamond) are involved
>>
>>78794124
top 10 is basically
Batman
Batman
Batman
Harley Quinn

I guess DC knows what sells for them now
>>
>>78794780
>Top 10 is basically Secret Wars, three Bat-books plus Harley, four Star Wars books, and an ANAD debut no one expected to make into the top 10
ftfy
>>
>>78794436
Oh course they arent respomding well. You cant expect this to work more then 2 times. Its confusing and unnecessary. Marvel needs to let their books reach a benchmark in numbers. Most of DC's books are reaching 50 soon and the books Marvel wants you to read havent made it pass 10 before being relaunched.
>>
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>>78794678
Is that supposed to be a good thing for them?
overpricing their books and still selling less than marvel
but its okay they made money
>>
>>78794678
/co/ doesn't understand how percentages work
>>
>>78794868
>overpricing their books and still selling less than marvel but its okay they made money
Pretty sure Marvel charges $1 more per book than DC on average. Also, look at the fucking charts. The main reason Marvel is selling more than DC is solely due to Star Wars.
>>
>>78794678
IMO, the problem is that people are simply stuck in the mindset that there are only two publishers, DC and Marvel. That's why people spend so much time comparing them exclusively to each other and not to the rest of the market as a whole.

For /co/, whichever one is #1 must be getting there unfairly, and whichever one is #2 must be the poor beleaguered unfairly-mistreated underdog. In /co/'s ideal world, Marvel and DC would each have 50% of the market (and everyone else can just bugger off).
>>
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>>78794124
>6. Guardians of Infinity

How the fuck did that happen
>>
>>78795049
Probably the backup is drawing people.
>>
all new all btfo
>>
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>it's a "/co/ pretends it can into business" thread
>>
>>78794780
Complaining DC is batman while Marvel's top books are star wars. Plz.
>>
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>>78794780
top 10 is basically
Star Wars
Star Wars
Star Wars
Star Wars
event book
book nobody expected

I guess Marvel knows what sells for them now
>>
>>78795473
Well Disney bought both of them so its fair game they would want to use marvel to push their movie properties
Also star wars comics from marvel have been a thing since the 80s
>>
>>78794124

Seriously, how did Guardians of infinity do so wel? Even /co/ didn't hype the book up.
>>
>>78795755
It was trending on facebook and twitter the day it was announce.
>>
>>78795783
So those normies are responsible for such an feat for a Dan Abnett book. I'll expect Guardians of Infinity #2's physical sales to fall harder than Invincible Iron Man.
>>
>>78795732
I understand that. I'm talking about the anon's asinine logic that DC's top selling books are batman while next to everything in Marvel's top being star wars is silly.
>>
>>78795755
The Guardians are A-list now.

What a time to be alive.
>>
>>78795049
>>78795755
It's because the Guardians franchise is huge now. Why you think they all are having solos. Even Thing will get his solo thanks to his association with the Guardians.
>>
>>78794124
>All-Recicled, All-Fucked Marvel
>>
>>78795581
Star Wars/Marvel Super Heroes crossover when?
>>
>>78795922
>Even Thing will get his solo
[citation needed]
>>
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>>78794432
>TOP 10 COMIC BOOKS:
> 8. HARLEY'S LITTLE BLACK BOOK #1

>TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS:
> 2. HARLEY QUINN VOLUME 2: POWER OUTAGE TP
> 7. HARLEY QUINN VOLUME 3: KISS KISS BANG STAB HC

THEY CAN'T KEEP GETTING AWAY WITH IT
>>
>>78794124
i thought batman/tmnt was IDW published though
>>
>>78795961
Soon.

2017 at the latest
>>
>>78795883
my thoughts exactly.
>>
>>78796468
After the Suicide Squad movie, it's going to be even more unbearable.

Hope you're ready anon.
>>
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>>78796635
I don't think I ever be ready
That movie is also going to destroy the chance of my OTP ever being relevant
>>
>>78796702
Which one is that?
>>
>>78796717
Harley/Ivy

Not that they were ever relevant, but you know what I mean
>>
>>78796747
You still have the comics, so it's okay.
>>
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>>78796809
>Implying the comic wouldn't push Harley/Joker for the sweet movie money

Even if they didn't Conner & Palmiotti are pushing the Mason/Harley pairing anyway
>>
Basically Star Wars is doing gangbusters and Disney had the right idea moving the license from Dark Horse back to Marvel. (Plus, it made total sense to keep things in house)

The real question is how long Star Wars is going to stay super hot. All of its merchandise is doing really well thanks to the new movie.

Overall, I'm glad to see this news that DC is doing better. I think normal Marvel has frustrated a lot of LCS and their patrons will all the reboots and the way Secret Wars played out.
>>
>>78796874
Pretty sure we're going Harley/Deadshot.
>>
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>>78796948
Even worse
>>
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>>78795755
Abnett got into the Bendis ride with Bendis speak and everything. Soon he will be team Bendis as well.
>>
>>78794237
In the future there will be nothing but Miller Dark Knight spin-offs and Star Wars spin-offs
>>
>>78797623
Jesus, you don't even know what Bendisspeak is, do you?

I miss when /co/ wasn't filled with normies pretending to read comics via out of context panels and memes.
>>
>>78796635
At least if thr Suicide Squad movie does well, maybe Deadshot will get a book that doesn't suck
>>
>>78796937
I'm pretty sure Star Wars is always going to sell.
>>
>>78794432
>WE CAN NEVER GO HOME TP

This makes me happy.
>>
>>78794124
>people buy Secret Wars more than Star Wars
>people actually still but Secret Wars
>Secret Wars is STILL going on and will keep on going
At this point Marvel should just never end Secret Wars. Just keep extending it.
>>
>>78802411
Orders were placed before the delays.
>>
>>78794124
I was really looking forward to buying the trade for We Can Never GO Home but that last issue was balls.
>>
>>78798516
>normies

No. More like the trash from /v/ and /tv/.
Thread posts: 53
Thread images: 10


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