>>7363708 Craft beer shops can have hundreds or thousands of different beers from different breweries, labels are crucial to helping you stand out. Rogue is a bad brewery and the siracha trend is a bit silly, but I don't understand how craft brewers can be considered hipsters. Their lives are anything but ironic, they can spend years volunteering at breweries, thousands of dollars homebrewing, and get educations on top of that, in order to do something that they are passionate and care about. That's the exact opposite of the ironic distance and trend chasing inherent to the idea of "hipsterdom".
They're literally just people who care about making and consuming good beer the same way I assume you care about making and consuming good food.
branding. without solid, well defined recipes that taste objectively at LEAST decent, the only thing they have is street cred. street cred, incidentally, is the common hipsters substitute for self-esteem, friendship, & agency. their lifestyle is one big LOOK AT ME!!! so they get beer that keeps the anguished, solitary wail for attention going.
yeah, i like nothing more than flinging shit, but its a little autistic to spam 'food i hate' threads
like i dont fucking care, get over it. it doesnt matter if a foods a meme, yes not eating what your girlfriends parents made makes you an autist, & you can eat your steak however you damn want, who gives a shit
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