Anyone have any fun strategies for driving sales? Giveaways, cross-promotions, etc.
So far, I'm doing good. I'm generating about $5 of revenue for every $1 spent.
Also, great book ^, along with "Breakthrough Advertising", and "Cunningly Clever Marketing".
I can say this with confidence, because I'm not that smart, and my advertising seems to work.
i'm trying to remember the name for the field that studies this kind of shit.. I guess it falls under behavioral economics. richard thale, i think his name is, has written some stuff about psychological tricks in advertising, but I think one of his main focus is "ethical" marketing