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Can someone explain to me what the point of a landing page is?
I run an online business and right now I'm focused on marketing. My whole question is, let's say, just for the sake of example, that I'm selling bananas. Why not just direct my ads to the page that sells the actual bananas?
Why would I direct the consumer to a landing page that asks for a bunch of information and THEN ask them to still go to the page that sells bananas and hope (if they're not exhausted by this point) that they buy a banana.
Personally, as a consumer if I wanted to buy a banana I would want to just be directed to it. I wouldn't want to sign up to some mailing list and receive a free e-book or whatnot.
Are the all the articles on google saying that you need a landing page outdated? Or am I in the wrong?
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Copywriter here.
First off, the point of a landing page is to present the product, the story behind it, benefits, proof, etc.
People don't know what they want. It's up to you to convince them that they want AND need your product.
Your example is not a good one. Every product on the internet has it's own special features that make it unique and different than anything else. The Landing Page focuses on those features and presents the product from a unique angle.
No one is going to buy bananas, but they sure as hell will buy "Handpicked Bananas From The Heart of The Caribbean" and pay extra for it.
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