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2016-01-25 10:28:12 Post No. 1059380
Post No. 1059380
Can someone explain to me what the point of a landing page is?
I run an online business and right now I'm focused on marketing. My whole question is, let's say, just for the sake of example, that I'm selling bananas. Why not just direct my ads to the page that sells the actual bananas?
Why would I direct the consumer to a landing page that asks for a bunch of information and THEN ask them to still go to the page that sells bananas and hope (if they're not exhausted by this point) that they buy a banana.
Personally, as a consumer if I wanted to buy a banana I would want to just be directed to it. I wouldn't want to sign up to some mailing list and receive a free e-book or whatnot.
Are the all the articles on google saying that you need a landing page outdated? Or am I in the wrong?