So I have a big problem right now, no one responds to my emails.
I cold contact clients via email as my main way of reaching out to clients. The problem is no one returns my emails and I'm not sure what to do from here.
Anyone have any similar experience with b2b marketing or have any ideas on what I should do?
What's the scale we're talking about here?
If it's a small business you're running which sells to other businesses:
- Phone calls.
- Depending on your industry: tradeshows and conventions.
- Partner with someone established
Post your template then...come on man. You're already wasting our time. LOL
Okay, sounds good. Yeah, you can't speak in abstract terms and expect accurate help in business. This isn't art class ;)
My name is anon and I have a newly started film/photography company based here in (insert local town I live in)! Our specialty is filming and photography with the help of drones, using this technology we can offer real-estate brokers a unique perspective for their potential clients. Drone photography is already used throughout your industry so it felt natural to offer you our service.
More info is available at (my website) and I can be emailed at this email or you can call me at XXXXXXXX
How do I make it less shit?
Give me an example of who you are targeting with this product offering.
Mate. A couple things.
- Your speciality of photography of real estate. End of story. Drones are also possible.
- There is no excuse why you can't do sales over the telephone, walk by, give them a flyer or whatever.
- You don't start a new company. You're an experienced photographer. And yes, as an experienced photographer you are setting up this company.
My dad who owns a business always says he doesn't do business with people who he hasn't drunk coffee with. Give that a thought. Drink a cup of coffee with them.
>- There is no excuse why you can't do sales over the telephone, walk by, give them a flyer or whatever.
>- You don't start a new company. You're an experienced photographer. And yes, as an experienced photographer you are setting up this company.
Great advice thanks! The only problem I have is with
>- Your speciality of photography of real estate. End of story. Drones are also possible.
Because it's not even the slightest true and I can't do interior photography so I would be overpromising...
>I can't do interior photography so I would be overpromising.
Alright. That is a very niche market. You do have to consider expanding your product/service range if your current model isn't economically viable.
But I don't work in your branch, so I can't say much about that. You have to make that judgement call yourself.
Need separate advice here.
I had an internship at a company last summer and got some contacts in the company. Last i contacted any of them was October. How do i go about contacting them? Via their work email or linkedin?
One of these was also not my manager, but worked in a different department, he told me to contact him when i was looking for work. Was that just him being polite or should I hit him up.
Email has terrible reaponse rates. I can barely get existing clients to respond to an email.
If you're bad on the phone, consider doing a mail campaign. Have someone design you a postcard, get it printed and send em out. If your postcard looks nice and you target the right people, a roughly 1% response rate is pretty standard.
I reckon you send examples of your work together with the e-mail. I work in this industry, if I do not see what they are selling I delete the e-mail. Also drone-photography of real-estate is not sought for. When selling a real-estate I need visualizations of it since I need to get it advertised in order to get investments before I actually built the project, once the project is sold a simple photography is enough to be put in the portfolio, I have no need for more exquisity.
What you could however do is offer drone-supported surveying services of refurnishments (this is however a european niche, not something that could work in America as well as in Europe). I know a couple of guys that use the drones to gather photos of a project needed to be renovated, put them into a photogrammetry software and get 3D models that when scaled are a very cheap way of getting a measured structure. They offer this services to architects.