Luck, mostly, although there are things you can do to manage your odds. Produce content that appeals to a specific demographic, update regularly, videos shouldn't be too long. do whatever you can to meet/talk to people in whatever niche your videos are in; send out emails, go to conventions, getting a guest spot on some already famous youtube channel can be a huge shot in the arm.
but again, it's mostly luck. you'll probably fail.
Take something which other people are doing and then do a better job of it. People are already searching for the topic so you're more likely to be found. Because of the quality, you're also more likely to be shared. All in all there are more eyeballs for you to grab just because the content is presently relevant.
Anyone can make a shitty video.
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